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Starbucks opens first coffee origin store in Yunnan

Updated:2018-06-23 14:48:19   Yunnan Gateway

  On June 21, Starbucks opened its first coffee origin store in Pu’er, a city in southwest Yunnan province famed for its eponymous fermented tea.

  The store aims to creating the experience of “ bean to cup ”, while presenting the idea of“the first ten feet” and “the last ten feet”. It is regarded as another measure after Starbucks opened its local farmer support center in Pu’er 6 years ago.

  The store in Pu’er will supply high-quality Arabica coffee beans from around the world all year, including the one named “South of the Clouds” blend which includes beans from Yunnan planters and is a wonderful offering by Starbuck’s baking masters. What is better, “single-origin Yunnan” will be offered in the store. It is Starbuck’s first single-origin coffee from China.

  Since Starbucks lunched its famer support center in 2012, it has been helping local Yunnan growers increase the yield and go global market. At present, there have been 1,678 coffee estates certified by C.A.F.E Practices in Yunnan where coffee cultivation areas are over 16,000 hectares, and nearly 17,000 coffee farmers have been trained.

  Starbucks has also joined hands with the Pu'er City Government to build Pu'er into a key origin for the world's high-quality coffee.

Keywords:   coffee