Colorful Yunnan shines at CITM in Shanghai

The 2020 China International Travel Mart (CITM) opened on November 16 in the Shanghai New International Expo Center, with a Yunnan tourism promotion held on the following day. A total of 113 tourist companies and associations from 50 counties and districts around Yunnan joined in the travel fair, showcasing the provincial new look of cultural tourism in an all round way. 

Sponsored by Ministry of Culture and Tourism, Civil Aviation Administration of China and Shanghai Municipal People’s Government, the 2020 CITM exhibition area totals 45,000 square meters, where 1,517 stands were set up by around 1500 exhibitors from 51 countries and regions. The event consists of three areas -- one for Chinese regions, provinces and cities to showcase their cultural and tourism specialities, one for Chinese cultural and tourism companies, and one for international exhibitors to connect with customers.

Of these, the Yunnan exhibition area covers 720 square meters, where 80 booths were created to integrate the cultural elements of clouds, pea fowls and ethnic minorities -- all typical images of Yunnan. “Our exhibition area is themed around 'Colorful Yunnan of China, Tourism Paradise of the World,'” said Shi Lin, senior inspector with Yunnan Provincial Department of Cultural and Tourism. Embracing the idea of 'all-for-one tourism,' the area tries to show Yunnan’s holistic view in tourism development. Through the specialty stands of the 16 prefectures and cities and the stand for smart tourism, as well as the booths of the West Yunnan tourist ring route and local intangible heritages, the exhibition area showed visitors Yunnan’s rich resources for tourism development and its new results in fusing culture into tourism. 

Kunming City sent to the CITM 18 companies of culture-tourism integration, standing out among the Yunnan localities. The Kunming exhibitors at the travel fair involve the Shilin Scenic Area, the Jiuxiang Scenic Area, the Sunac Dianchi Back Sea tourist town, the farmhouse inn of 26Life, the Yunnan Jiangwu Cultural-Tech Company, and others. Highlighting its fresh-cut flowers, intangible heritages, creative cultural products and tourist routes for health, Kunming aims to live up to the titles of “world’s flower capital of eternal spring,” “city of celebrated history and culture” and “Chinese city for healthy living.” 

Source: Yunnan Daily and others; trans-editing by Wang Shixue