Fitness coach followed by 30 million in 10 days

Liu Genghong, a fitness coach going viral in Shanghai recently, has gained another 30 million followers in ten days by sharing weight-losing aerobics live on Douyin, the Chinese version of TiKToK.

Data showed the fan number of Liu’s account mounted to 36 million on April 22 from less than 6 million on April 12.  Created by Liu and his wife, the weekly aerobics is still trendy, appealing to the old and the young alike, who called themselves Liu’s babies.

Why is Liu’s fitness live streaming so attractive? Because the movements are quite easy, coupled with funny words by Liu and his wife.

Liu’s popularity is also attributed to his team and the video sharing apps like Douyin. They identified business potentials in the virtual fitness events amid the on-going Covid outbreaks.  

Source: Ecns.cn; Online photos; Trans-editing by Wang Shixue and Wang Qing