Tourist promotion of Shangri-La concluded in the UK

A cultural promotion event of Shangri-La was staged in the UK between November 19 and 23, with an aim to show the world the unique Tibetan culture in northwestern Yunnan province.

During the promotion, a series of cultural activities have be held for the UK audiences in particular to have an all-round understanding to the Shangri-La culture, and the activities involve ethnic costumes, tourist products, photo shows, artistic performances, and themed seminars.

Shangri-La means "the sun and moon in the heart" in the Tibetan language. In 1933, the British writer James Hilton published the novel Lost Horizon and presented the world a beautiful "Shangri-La", which happened to be a true portrayal of the peaceful lifestyle in Diqing Tibetan Autonomous Prefecture.

The Yunnan delegation also visited the Chinese Embassy in the UK, the Cambridge County, the British Council, the Oxford Business School and more. In addition, seven Yunnan companies sent representative to the UK for the cultural exchange.

By Zhu Dongran and Wang Shixue; photos provided by the organizer