Live streaming boosts night economy at border town Ruili
Updated:2020-08-28 16:56:45 Yunnan Gateway
Online pictures taken on August 25 show merchants have live streamings to sell jade and jewelry in west Yunnan’s Ruili, a border town near Myanmar.
As a major jadeite distribution centers in China, the border town Ruili is known as the "oriental jewelry city", whose economic performance is being boosted by live-streaming sales at night these days.
Ruili is home to 10 live-streaming bases and 15 live broadcast platforms. Now around 40,000 of the 70,000 plus jewelry dealers in the town are doing live-streaming sales. From January to May 2020, their live-broadcast sales added up to 3.66 billion yuan.
Reporting by Liang Zhiqiang (Xinhua); trans-editing by Wang Shixue
Keywords: Live night economy Ruili jade