Big money in customized phone cases

More than 75 percent of smartphone users have bought phone cases, and 25 percent of them have two or more, according to NPD Group, a leading global market research company that provides consumer and retail information to manufacturers and retailers.

China sold more than 350 million cell phones in 2021, according to data of China Academy of Information and Communications (CAICT). And the sales of mobile phone cases increased by 242 percent year on year, said Taote, a trendy online market place of the Alibaba Group.

“Active consumers have each bought around 50 phone cases, with a repurchase rate of 200 percent, and half of them are regular buyers,” said the manager of Taote, adding cell phone cases are an invisible but dynamic product.

 Some brands are providing the Do It Yourself (DIY) service for consumers for more value from phone cases. For instance, customers could upload pictures, select the favored color or design the model in the DIY program.

“Much potential is to be tapped in the phone-case market, but we also need to be more creative and do a better job in copyright protection,” an insider said.

Source: Ecns.cn; Trans-editing by Wang Shixue and Wang Qing