Tourism is the pillar industry in Xishuangbanna. In 2018, the prefecture received 40,443,400 tourists, an increase of 21.55% year on year. The total tourism revenue reached 67.114 billion yuan, increasing 32.18%. 

With a 966.3 km border line, Xishuangbanna connects with Myanmar and Laos, abutting Thailand and Vietnam. The Lancang-Mekong River runs through the prefectural capital of Jinghong City. 

Reporting by Hu Xiaorong (Yunnan Daily); trans-editing by Wang Shixue